Digital and Online
iLottery launch and platform selection
Standing up a digital channel for a retail-first lottery: portfolio, player economics, vendor-neutral platform scoring and a phased launch plan.
See the service→Home / Capabilities
Capabilities: the kinds of work this practice takes on.
Representative engagement types, described so you can see whether your situation is one of them.
Please read these as capability illustrations, not case studies. Client engagements are confidential and are not published here. Each card below describes a category of work and the method applied to it. Named client references are provided directly to shortlisted clients, with the referring organisation permission.
Retail and Instant
Instant game portfolio design
Building a price ladder and launch calendar across a 12-month cycle, so refresh rate and prize structure work together rather than against each other.
See the service→
Game Design
Prize and odds engineering
Payout modelling, odds tables and win-pattern design, handed over as a workbook a finance team or regulator can re-run independently.
See the service→
Game Design
Ticket design and security specification
Play concept, artwork direction and a full security printing specification: substrate, latex, validation coding and press acceptance criteria.
See the service→
Digital and Online
Operator site and results portal
Structure, interface and content specification for a regulated operator site, with responsible-play placement and multilingual structure designed in.
See the service→
Retail and Instant
Retail distribution and validation set-up
Activation, settlement, reconciliation and claims flows for a scratch retail network: the operational chain that decides whether a good game sells.
See the service→
Advisory
Market entry and feasibility study
Bottom-up sizing, regulatory mapping and a phased entry plan for an emerging lottery market, including the case for not proceeding.
See the service→
Advisory
Retained advisory to a management team
Ongoing access to an independent view during a transformation, a tender or a regulator engagement, at a day rate rather than project-scoped.
Discuss this engagement→Recognise your situation in one of these?
Every engagement is shaped to the market, mandate and budget in front of it. The first conversation costs nothing.